To revive the core principles that make us human(e).
Principles, such as
Love - Integrity - Respect - Passion - Freedom
To encourage everyone to fight for what they believe in, be proud of who they are and strive for their truest and best self -
no matter what race, religion, gender, background or sexuality.
To be a role model. To support companies that don’t put maximizing profits as the top priority; who instead value diversity and take responsibility for ethical work and environmental sustainability.
To seek satisfaction and gratitude for what we have.
To not compare or label ourselves or be convinced that we need more.
To demand more transparency in politics and business.
To seek global cooperation for global problems.
to make better choices on what truly matters and give less attention to things that don’t.